Web analytics are as much about moving forward with a marketing and/or sales initiative as it is about uncovering insights.

A great deal of marketers use web analytics to uncover insights on the performance of web pages, digital campaigns, ad campaigns, and to monitor the performance of their websites and digital marketing initiatives. While web รวมสล็อตทุกค่ายในเว็บเดียว analytics are important, a key component of the analytics is knowing when to use and when to ignore what your analytics show.

For instance, some of the more effective web analytics are the ability to dig into the data and determine the bottom line: when a consumer bought a product, how much a consumer was willing to spend on a product, or which ad or campaign had the most impact.

However, a key part of the analytics is knowing when to stop digging for insights. For instance, some of the most effective web analytics and data mining techniques involve taking a snapshot of the data and then having the opportunity to go back and re-examine the data in the near future.

While some web analytics platforms have out-of-the-box analytical capabilities built in, many brands are finding that they can’t build their own analytical capabilities quickly enough to respond to market and business changes.

Rather than try to do everything themselves, many brands are turning to a web analytics software company to help them discover insights by analyzing their web analytics data. While the data is driving the business forward, web analytics companies can provide insights that brands may not have time to uncover on their own.

This may seem like a contradiction, but most web analytics companies start by offering a fully-integrated platform for uncovering insights from their web analytics data and then use the data to further drive their own customer acquisition and conversion efforts.

So what exactly does this mean for the brand? Web analytics companies can help brands uncover insights into what drives customer actions and how to drive the highest impact on the lowest amount of time and money.

Types of Web Analytics Data

While there are many types of web analytics data, there are two types that marketers may be most interested in. These are:

Page level data. This is the data about a web รวมสล็อตทุกค่ายในเว็บเดียว page and its interactions. The data is organized by events, products, and users. This type of data is most useful when looking at the conversion path.

Behavioral data. This is the data about consumer behavior and activities. The data is organized by products, users, and time. This type of data is most useful when looking at the lifetime value of a customer or how a specific page has influenced the customer’s decision-making process.

In this blog post, we’ll look at the top benefits to using web analytics data and how web analytics companies have the analytics data to help brands uncover insights.